Full affiliate disclosure for NewCasino.ai — last updated April 2026.
What This Disclosure Covers
NewCasino.ai is an independent casino review and comparison site operated by High Value Traffic Ltd. This page explains exactly how we make money, where our affiliate relationships are, and — most importantly — what you need to know to evaluate whether our reviews are honest.
Our Business Model
We earn commissions when visitors click an affiliate link on our site, sign up at a partner casino, and make a qualifying deposit. This is called an affiliate commission and it’s how most casino review sites fund their operations.
Specifically, we may earn:
- Revenue share (RevShare) — a percentage of the casino’s net revenue from players we referred, paid monthly for as long as those players remain active
- CPA (Cost Per Acquisition) — a one-time payment per first-time depositor
- Hybrid — a combination of smaller CPA plus ongoing RevShare
The commission rate varies per operator and is negotiated separately with each affiliate program.
Current Affiliate Partners
As of April 2026, NewCasino.ai has active affiliate relationships with:
- King Billy Partners — promoting King Billy Casino (Canada, Australia, Ireland, Norway)
- MyStake Affiliates — promoting MyStake Casino (all 4 geos)
- BigBetty Partners — pending
- Rootz Affiliates — pending (Wildz, Caxino, Wheelz, Spinz)
- V.Partners — pending (Vulkan Vegas, ICE, VERDE)
- N1 Partners — in negotiation
- Betsson Group Affiliates — approved, activation pending
This list is updated when new partnerships are added or removed. If we add a casino to our review content while negotiating an affiliate deal, we’ll mention that explicitly in the review.
How We Prevent Bias
Our review methodology (documented at How We Review Casinos) is designed to prevent commission rates from affecting our ratings:
- Rankings are based on our scoring framework — six dimensions including licence strength, bonus terms, payout speed, game library, geo-fit, and support. Commission rate is not one of them.
- We’ve refused premium CPA partnerships with casinos that scored below 7/10 in our testing, even when the money was good.
- We maintain negative assessments — every review has a “What Could Be Better” section with specific criticisms, even for our top-ranked partners.
- We disclose where our data comes from — tested deposits and withdrawals, verified licence numbers, documented player reports.
- Non-partner casinos get covered too — when a casino is particularly good or bad but we don’t have an affiliate deal, we still cover it honestly.
What We Do NOT Do
- We do not accept payment for placements or rankings
- We do not publish fake positive reviews in exchange for higher commission
- We do not hide negative aspects of partner casinos
- We do not promote casinos to jurisdictions where they’re restricted or illegal
- We do not use PPC bidding on brand keywords of our partners
- We do not buy backlinks or engage in manipulative SEO tactics
How To Verify Our Affiliate Links
Every affiliate link on our site is marked with the HTML attributes rel="sponsored nofollow noopener", which is Google’s recommended standard for affiliate partnerships. You can verify this yourself by right-clicking any CTA button and selecting “Inspect” in your browser.
We also add target="_blank" so external casino links open in a new tab, keeping our site in your back-tab for easy return.
FTC Disclosure (For US Visitors)
Although NewCasino.ai primarily targets Canadian, Australian, Irish, and Norwegian players (not US audiences), we comply with the US Federal Trade Commission’s affiliate disclosure guidelines. We disclose our affiliate relationships clearly, honestly, and prominently on every page that contains affiliate links.
If You Spot An Issue
If you believe any content on NewCasino.ai is misleading, factually incorrect, or unfairly favorable to a partner casino, email tom@newcasino.ai. We investigate every report and publish corrections within 24 hours when warranted.
Responsible Gambling
Gambling involves risk. Never bet more than you can afford to lose. Must be 18+ to gamble (21+ in some jurisdictions). If gambling is affecting your life negatively, get help:
- Canada: 1-800-461-0140 or ConnexOntario 1-866-531-2600
- Australia: Gambling Help Online 1800 858 858
- Ireland: Gambling Care 1800 753 753
- Norway: Hjelpelinjen 800 800 40
- International: BeGambleAware
This affiliate disclosure is a legal document. Questions? Email tom@newcasino.ai. Last reviewed and updated April 2026.